Autumn Winter 2024-2025 Collection

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SOI X LAETITIA ROUGET

Soi has teamed up with talented French ceramist Laëtitia Rouget to launch its new collection. The étincelante meeting of two arts as different as they are complementary, of the object that comes to life on a worn garment.

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TRÈFLE

A small elite guards it preciously. They'll never forget the day their eyes fell on it: the 4-leaf clover. It's said that since then, luck has never left them. Julia hand-drew the design with a felt-tip pen.

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EXQUISITE WORDS

The recipe is simple, written in black and white. Curious little eyes see the faint outlines of letters crossed out on a hastily written list; the most eager eaters even claim to make out bits of chocolate in this jumble of lines and shapes. Julia drew this design by hand with a marker.

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GARDEN

In this whimsical, retro-style vegetable garden, the vegetables blend into a mosaic of warm hues where there’s something for everyone. A special stroll through a garden that’s just as special, in search of the ingredients from our childhood recipes. Julia drew this print with a felt-tip pen.

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BORÉAL

Amid the brilliance of a stormy sky, untamed nature reveals its splendor. Lights dance at the heart of the turmoil, evoking the Northern Lights. Each design captures the fleeting beauty of a shifting sky, inviting us to contemplate the beauty of nature.

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ICE ESCAPE

Every stroke evokes the majesty of the glaciers and the tranquility of these distant lands. Immerse yourself in this icy escape, where the austere beauty of the Arctic invites you on an extraordinary journey.

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FROST

In a delicate palette of shades, the colors evoke the tranquility of snow-capped peaks and the serenity of a frozen lake. Skiers seem to emerge from the fabric, gliding gracefully down the snowy slopes.

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PUZZLE

In Julia’s kitchen, shapes blend together in a subtle dance, evoking the spirit of Art Deco. Plates, cutlery, and stovetops came to life under her touch, weaving a symphony of lines and colours.

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POMODORO

In the garden of the imagination, red tomatoes bloom, hand-painted by Julia. The scarlet red of their petals catches the glow of the last rays of the sun. Every stroke, every curve, tells a story of vibrant flavors.

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Dame de Cœur

Coquettish and distinguished, she lets herself be admired. But don't expect to see much more. In her sleeve, she may have hidden a few of her teammates. We'll never know because she's hypnotized us. Our Dame de Cœur has won again.

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KNITWEARS

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THE PERMANENT