the brand

SOI PARIS

Soi Paris is a women's ready-to-wear brand that dares to use color, offbeat prints and beautiful materials, created by two sisters: Aurélie and Julia.

Soi x Laura Gulshani
Seduced by artist Laura Gulshani's vibrant use of colours , we gave her carte blanche to paint a soft landscape inspired by the Provencal colorado for Soi Paris.

Rainbow

Like our prints, denim has a history. Icon of the 80s, it is never far away! We have all adopted it for years, now it's time for Soi to reinvent it. A GOTS certified cotton fabric, timeless cuts to wear every day, embroideries inspired by our Jaipur print, unequalled comfort, just try them on!

Sicuani

Season after season, you've loved them, and they've quickly become your favorite pieces. It's quite simple: we didn't have time to breathe before they were already out of stock! Reading between the lines, you've guessed it: our 10 iconics are making a comeback!

Smarty

For food lovers, young and old, these colorful treats will bring back memories of a slightly sweeter time. Several colours, one flavor, they were always there to warm the hearts. Whether red, green, yellow or blue, they are impossible to forget. I arranged these sweet treats in a way that made for pretty flowers. I designed this print to wear them without enjoying them!

Palm Springs

I flew to the other side of the globe to land in Palm Springs. This beautiful part of California is full of villas, each one more beautiful than the next. I was lucky enough to be invited to an unforgettable pool party! The tiles of the huge pool where I bathed inspired this print. 

Cute Peach

Seeds sown years ago, offer us a spectacle of which only Mother Nature knows the secret. Before us, the earth, free and fertile, has given birth to peaches. A soft skin, a colored flesh and a sweet color: how not to be tempted? Their orange gradation makes us salivate, we must savor them. A Péché Mignon, fruity and full of passion. I made this print from beautiful shots of displays with orange colours .

River

Its color beats to the rhythm of its movements. The water flows in abundance, its currents carry us away. The blue unites with the green of the depths, the colours mixes gently. Its iridescent reflections bring calm and serenity. The River, free as a bird, leaves its bed from time to time to greet the earth and whisper its secrets. I drew this print with my used felt pens to give it relief.

Amazon

It is said that it is the lung of the earth, the Amazon, immense, wild and green. Few of us have had the chance to penetrate its kingdom and its vegetation, so dense is it. In her dreams Julia went there. These big green and thick leaves called her. What do you think she did? A well-deserved nap or a game of trampoline? I made this print from a photo taken during one of my getaway moments. I then reworked the color to a vibrant green.

Terracotta

Seen from the sky, zoom on the Earth, an element with a thousand mysteries. How beautiful it is, colored with its natural pigment. A slightly burnt tint, an intense color, worthy of the most beautiful desert landscapes. Between red and orange, its color awakens our senses. A little water, a little clay and here is the Terracotta. I created this exotic print from an aerial photo of sand dunes.

Crayola

Geometric lines, subtle contrasts and artistic pastels, my pencils from colours are always in a good mood. They play with their shape and reveal a nice variety of shades. Multicolored ideas and here are some samples of happiness. A sweet mix of wax and pigments to color my thoughts. I put them together to create a colorful and contrasting print. 

Blue Chameleon

The Chameleon sees life in color, it changes tone and plays with your perceptions. The decor is only an illusion. Being of color, it disappears at any time. It follows the trends and dresses with elegance. Pink, green, blue or orange, he has fun mixing. Expert in camouflage, it blends into the landscape. Will you find it? He is one with the world around him. I drew and painted this print by hand, using watercolors. 

Gouache

My brush in hand, I choose the colours of my drawing. Bright and luminous spots, gouache is in a joyful mood! In a tube or in a jar, it has become my companion at the office. When I spread it on my palette, my creations become rainbow. 

Cumin Paprika

In front of me, fragrant hills. These colored spices reveal an orange cameo. Paprika is sweet, Cumin is spicy and delicate. Each one of them has its own flavor and gives the dishes an inimitable perfume. With each tasting, a new emotion. Their natural pigment ensures a universal taste. I took pictures of these spice samples at colours to create a spicy print with a strong character.

Red Sea

In the heart of the Red Sea, the depths are colorful, the waters are agitated. Captivated by the vibrant color of the depths, I let myself be carried away by the magic of the underwater life. The octopuses undulate, the corals dance, the currents are agitated and the shades are mixed. A deep and flamboyant red rocks the tinted waters of a salty sea. I drew and painted this print by hand, with gouache.

The Pink and The Red

Pink, the color of innocence and sweetness, has come to dethrone black and seduce red by putting all its passion. A pure and romantic picture where colours draws a flowery landscape. Red has fallen under the spell of the sweet freshness of Pink. They are one, it was their destiny. A print that wonderfully blends two vibrant shades that we love so much. I designed and painted this print by hand, using gouache.

Grenades

I chose a ripe pomegranate, cut it in half and took a picture of its red seeds. A fascinating and intense red, from pink to purple, from carmine to scarlet or wine tie: these shades of color inspired me to make this print. Photo taken of the pomegranate nuggets.

Champagne

Champagne, the drink synonymous with celebration, is already making my head spin! Its small, fine, sparkling bubbles whisper an enticing "pop" when the bottle is opened. They come to life when they leave the bottle. This effervescence immediately made me think of all of us, who leave our homes bouncing and humming our most beautiful words with this desire to exalt ourselves after long months locked up. I opened a bottle of champagne for the occasion and photographed its crazy bubbles.

Rio Carnival

I dream of a grandiose party, of exotic costumes, of confetti and streamers. I dream of the Rio Carnival, of this country with its shimmering colours and abundant vegetation. They dance the samba and the tcha-tcha-tcha, musicians play drums and make the streets a festival. From afar this print painted with gouache transports us to the Brazilian jungle, but be careful, from close up you can observe a pretty parrot and its long colored feathers which takes up the movements of the bodies of the dancers of the carnival. 

The Best Sellers

FOR INFORMATION AND PAY AND PLACE ORDER

Danaé Goffart
Wholesale Manager

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Tel: +33 7 60 48 70 33