Autumn Winter 2024-2025 Collection

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SOI X LAETITIA ROUGET

Soi has teamed up with talented French ceramist Laëtitia Rouget to launch its new collection. The étincelante meeting of two arts as different as they are complementary, of the object that comes to life on a worn garment.

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TRÈFLE

A small elite guards it preciously. They'll never forget the day their eyes fell on it: the 4-leaf clover. It's said that since then, luck has never left them. Julia hand-drew the design with a felt-tip pen.

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EXQUISITE WORDS

The recipe is simple, written in black and white. Curious little eyes can see the blurred outlines of the erased letters of a quickly written list, while the greediest even pretend to discern chocolate chips in this amalgam of lines and shapes. Julia drew this motif by hand using a felt-tip pen.

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POTAGER

In this funny retro-style vegetable garden, vegetables are camouflaged in a puzzle of warm hues, where everyone will find something to their liking. A special stroll through a garden that's no less special, in search of the ingredients of our childhood recipes. Julia designed this print in felt-tip pen.

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BORÉAL

In the glow of a cloudburst, indomitable nature reveals its splendor. Lights dance in the midst of the tumult, evoking the northern lights. Each motif captures the ephemerality of a sky in motion, an invitation to contemplate the beauty of nature.

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GLACED EVASION

Every stroke evokes the majesty of the glaciers and the tranquility of these distant lands. Immerse yourself in this icy escape, where the stark beauty of the Arctic invites you on an extraordinary journey.

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GIVRE

In a delicate monochrome, the hues evoke the tranquility of snow-covered peaks and the serenity of a frozen lake. Skiers seem to emerge from the fabric, gliding gracefully down the snowy slopes.

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PUZZLE

In Julia's kitchen, contours mingle in a subtle dance, evoking the soul of art deco. Plates, cutlery and hobs came to life under her hand, weaving a symphony of lines and colours.

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POMODORO

In the garden of the imagination, Julia's hand-painted red tomatoes bloom. The scarlet red of their petals captures the glow of the sun's last rays. Each stroke, each curve, tells a story of vibrant flavors.

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Dame de Cœur

Coquettish and distinguished, she lets herself be admired. But don't expect to see much more. In her sleeve, she may have hidden a few of her teammates. We'll never know because she's hypnotized us. Our Dame de Cœur has won again.

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LES KNITWEAR

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THE PERMANENT